Full Job Description
Position: Digital Content Strategist
Location: Valley Park, Missouri
About Us
Welcome to TechForward, an industry-leading digital marketing company that believes in empowering brands to reach their fullest potential. Nestled in the heart of Valley Park, we cater to a diverse array of clients across various industries, enabling them to navigate the evolving digital landscape. We are looking for a passionate and skilled Digital Content Strategist to join our dynamic team.
Your Role
As a Digital Content Strategist at TechForward, you will be at the forefront of our content initiatives, developing compelling strategies that resonate with target audiences. You will be responsible for setting the tone, messaging, and overall strategy for content marketing across platforms. Your work will not only drive engagement but also considerably enhance our brand's visibility and reach.
Key Responsibilities
- Develop and implement comprehensive digital content strategies aimed at improving audience engagement and conversion rates.
- Conduct thorough research to understand our audience's needs, preferences, and behaviors, guiding your content direction.
- Collaborate with cross-functional teams, including design, product development, and SEO, to ensure cohesive messaging.
- Analyze performance metrics and KPIs to assess the effectiveness of content strategies and make data-driven recommendations.
- Oversee the content creation process from inception to publication, including identifying writers, editors, and graphic designers.
- Stay up-to-date with the latest industry trends, technologies, and best practices in digital marketing and content strategy.
- Optimize existing content for SEO while creating new content that effectively meets audience needs and drives traffic.
- Provide training and mentorship to junior content creators and strategists.
Qualifications
- Bachelor’s degree in Marketing, Journalism, Communications, or a related field.
- At least 3-5 years of experience in digital content strategy or related roles, preferably in a fast-paced environment.
- Strong understanding of SEO principles and practices.
- Proficient in analytics tools such as Google Analytics, SEMrush, or similar platforms to evaluate content performance.
- Exceptional writing, editing, and storytelling skills.
- Experience with content management systems (CMS) and basic HTML/CSS is a plus.
- Ability to manage multiple projects and deadlines effectively.
- Creative and innovative mindset with a keen eye for detail.
Why Work With Us?
At TechForward, we are committed to fostering a culture that promotes excellence, creativity, and a collaborative spirit. Here are just a few benefits you will enjoy when you join our team:
- Competitive Salary: We offer a competitive salary package based on your experience and expertise.
- Health Benefits: Comprehensive health, dental, and vision plans to support you and your family.
- Retirement Plans: 401(k) plans with employer matching to help you save for your future.
- Flexible Work Environment: Embrace a hybrid work model that promotes work-life balance.
- Professional Development: Opportunities for continuous learning and growth through workshops and conferences.
- Team Building Activities: Enjoy regular team outings, events, and collaborative projects that foster team unity.
Our Company Culture
At TechForward, we believe that a collaborative and inclusive environment is key to innovation and success. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued and empowered to contribute their ideas. Our company thrives on creativity and forward-thinking, and we are on the lookout for passionate individuals who will bring fresh perspectives and innovative ideas.
Application Process
If you are excited about the opportunity to be a Digital Content Strategist and have a passion for creating impactful digital experiences, we encourage you to apply! Please submit your resume along with a cover letter outlining your experience and what you can bring to our team. Include links to your portfolio showcasing previous content strategies and effectiveness.
Join Us and Make an Impact!
Take the next step in your career and join TechForward in Valley Park, Missouri, where your skills will make a real difference! Together, we can reshape the future of content marketing and drive our clients to success.